Website Redesign vs Rebuild: How to Decide

Keep the foundation and refresh the experience, or start clean? A decision framework that protects SEO and budget.

Redesign when the bones are fine

If information architecture still matches how customers buy, and the stack is maintainable, a redesign can refresh UI, content, and conversion paths without a full migration.

Rebuild when the foundation fights you

Rebuild when the CMS is a trap, performance cannot be fixed cheaply, or every new feature needs a hack. Templates stretched past their limit are a common trigger. Compare custom vs template.