Website SEO Basics Founders Should Not Ignore

Titles, descriptions, structure, speed, and internal links explained without jargon, so you know what to demand from any web partner.

SEO starts in the build

Search visibility is not a spray of keywords after launch. It starts with crawlable pages, clear titles, honest descriptions, sensible headings, and internal links that help humans and bots understand the site.

Titles and descriptions that work

Aim for clear titles roughly in the 50 to 60 character range when you can. Descriptions around 150 to 160 characters should summarise the page and include a reason to click. Do not stuff. Do not duplicate across URLs.